Cookie Policy
This Cookie Policy explains how Basketball Betting Explained (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website. It should be read alongside our Privacy Policy, which covers the wider question of how we handle personal data. The policy was last updated on 9 June 2026.
What cookies are
Cookies are small text files that a website asks your browser to store on your device when you visit a page. They are widely used to make websites work efficiently, to remember settings you have chosen, and to provide aggregated information to the site owner about how the site is being used. Similar technologies, including local storage, session storage and pixel tags, perform comparable functions and are covered by this policy where we use them.
Cookies set by the site you are visiting are described as first-party cookies. Cookies set by a different domain that the site has integrated, for example an analytics provider or a content delivery network, are described as third-party cookies. Both categories are within the scope of this policy.
Our approach to consent
The use of non-essential cookies in the United Kingdom is regulated by the Privacy and Electronic Communications Regulations 2003, as amended, together with UK GDPR. We follow these rules by displaying a cookie banner the first time you visit the site. The banner allows you to accept all categories of cookies, to reject all non-essential cookies, or to choose categories individually. We do not load non-essential cookies before you have made a choice, and we record the date and details of your choice for our compliance records.
Strictly necessary cookies are exempt from the consent requirement because they are essential to the operation of the site. They are described below alongside the categories that do require consent, so that you can see the full picture in one place.
Categories of cookies we use
Strictly necessary cookies enable core site functions, including remembering your cookie preferences, protecting the site against automated abuse, and routing requests through our content delivery network. Without these cookies the site would not function correctly. They are set on a first-party basis and persist for between one session and one calendar year, depending on the specific cookie. We do not use strictly necessary cookies for analytics, advertising or profiling.
Analytics cookies are used to understand how readers navigate the site, which articles are most useful, where errors occur, and how performance varies across devices and browsers. The data is aggregated and reported at the level of audience segments rather than individual visitors. IP addresses are truncated before they reach our analytics provider, and we do not use analytics data to build advertising profiles. Analytics cookies are loaded only after you give consent through the cookie banner and persist for up to fourteen months.
Preference cookies, where used, remember small choices you have made on the site, such as a chosen reading mode or a dismissed notice. They are first-party, persist for up to twelve months, and are loaded only with your consent.
Basketball Betting Explained does not use advertising cookies, retargeting pixels or social-media tracking pixels. If this position changes in future, the cookie banner and this policy will be updated before any such technology is enabled.
Third-party cookies
Some of the cookies described above may be set by third-party service providers acting on our behalf. The current providers we use are our hosting and content delivery provider, which sets strictly necessary cookies to route traffic and to protect against automated abuse, and our analytics provider, which sets analytics cookies after consent. Each of these providers acts as a data processor under our written instructions and is bound by appropriate safeguards.
Managing cookies
You can review or change your cookie choices at any time by reopening the cookie banner through the link in the footer of any page on Basketball Betting Explained. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal, but it will stop new non-essential cookies from being set.
You can also manage cookies directly in your browser. Every modern browser allows you to view existing cookies, delete them individually or in bulk, and block future cookies on a per-site or global basis. The detailed steps vary by browser, but the relevant settings are usually found under a heading such as Privacy, Site Settings or Cookies. The Information Commissioner’s Office maintains general guidance on cookie controls at ico.org.uk.
Please note that disabling strictly necessary cookies in your browser may prevent parts of the site from working as intended, including the ability to record your cookie choice.
Do Not Track signals
Some browsers transmit a Do Not Track signal indicating that the user does not wish to be tracked across websites. There is no settled international standard for how a site should respond to this signal. Basketball Betting Explained already declines to load advertising or retargeting technologies, and our approach to analytics is governed by the cookie banner rather than the Do Not Track signal. We will review our position if and when a binding UK or international standard emerges.
Changes to this policy
We may update this Cookie Policy from time to time to reflect new technologies, new service providers, or changes in the law. The date at the top of this page will always reflect the most recent revision. Material changes will be highlighted on the site for a reasonable period and, where consent is required for a new category, a fresh consent prompt will be displayed.
Contact
If you have any questions about this Cookie Policy or about the specific cookies set on your device after you visit Basketball Betting Explained, please contact us through the contact details published on the about page.