Privacy Policy

This Privacy Policy explains how Basketball Betting Explained (“we”, “us”, “our”) collects, uses, stores and protects personal data when you visit our website. It is written for readers in the United Kingdom and applies to all visitors to the site, regardless of country of residence. The policy was last updated on 9 June 2026.

Basketball Betting Explained acts as the data controller for the personal data described below. We process personal data in line with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, and we are committed to handling your data lawfully, fairly and transparently.

What personal data we collect

Basketball Betting Explained publishes editorial content on basketball betting in the United Kingdom. We do not require visitors to register an account, and we do not knowingly collect personal data from anyone under the age of 18. The categories of personal data we may process are limited to the following.

Technical data is collected automatically by the web server and our analytics provider whenever you load a page. This includes your truncated IP address, browser type and version, operating system, device type, screen resolution, referring URL, the pages you view on the site, the order in which you view them, and the approximate timestamp of each visit. We do not see your full IP address in analytics reports; the final octet is masked before storage.

Cookie and similar storage data is collected only after you give consent through the cookie banner. The specific cookies in use, their purpose and their lifetime are described in our cookie policy.

Contact data is collected only if you send us a message using the email address published on the contact section of the site. In that case we receive the email address you write from, the contents of your message, and any attachments you choose to include. We never collect contact data from a form on the site, because the site does not host one.

Legal bases for processing

Under UK GDPR we must identify a lawful basis for every category of processing. The bases we rely on are limited to three. We process strictly necessary cookies and core server logs on the basis of legitimate interests, namely keeping the site secure, available and free of abuse. We process analytics and any non-essential cookies on the basis of your prior consent, which you give through the cookie banner and may withdraw at any time. We process contact data on the basis of legitimate interests, namely responding to your enquiry.

How we use personal data

Technical data and analytics data are used solely to understand how readers navigate the site, which articles are most useful, where readers encounter errors, and which devices and browsers we should keep testing against. The reports we see are aggregated and do not identify individual visitors.

Contact data is used solely to read and respond to your message and, where appropriate, to keep a short record of the exchange in case you write again. We do not use contact data for marketing.

Retention

Server access logs are retained for no more than 30 days and are then deleted in the ordinary course of server maintenance. Analytics data is retained for a maximum of 14 months before it is aggregated beyond the level of individual sessions. Email correspondence is retained for as long as the matter remains active and for a reasonable archival period afterwards, after which it is deleted from our mailbox.

Sharing

We do not sell personal data and we do not share it for advertising purposes. Personal data may be processed on our behalf by a small number of technical service providers, including our hosting provider, our content delivery network and our analytics provider. Each of these processors is contractually required to handle personal data only on our instructions and to maintain appropriate security measures.

We will disclose personal data to a competent authority where we are legally required to do so, for example in response to a valid court order or a lawful regulatory request.

International transfers

Some of the technical service providers we use may be located outside the United Kingdom or the European Economic Area. Where personal data is transferred outside the UK, we rely on the safeguards permitted under UK GDPR, namely UK adequacy regulations or the International Data Transfer Agreement and its UK Addendum to the standard contractual clauses, supplemented by appropriate technical and organisational measures.

Your rights

Under UK GDPR you have the right to request access to the personal data we hold about you, to ask us to correct it where it is inaccurate, to ask us to erase it where there is no lawful basis to keep it, to restrict our processing of it, to object to processing carried out on the basis of legitimate interests, to withdraw any consent you have given, and to receive a copy of certain data in a portable format. You also have the right to lodge a complaint with the Information Commissioner’s Office, the UK’s independent supervisory authority, by visiting ico.org.uk or by calling the helpline published on that site.

We will respond to any rights request within one calendar month. If a request is complex or you have made several requests, we may extend this period by a further two months and will let you know within the first month if that is the case.

Security

Basketball Betting Explained is served over HTTPS at all times, and the hosting environment is protected by standard server hardening, access controls and traffic filtering. We review these measures regularly. No transmission over the internet can be guaranteed to be one hundred per cent secure, however, and you should always consider the sensitivity of any information you send to us.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the services we use or the law. The date at the top of this page will always reflect the most recent revision. Material changes will be highlighted on the site for a reasonable period after they take effect.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us through the contact details published on the about page of Basketball Betting Explained.